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Full Job Description

Exciting Career Opportunity: Digital Content Strategist

Location: Eagan, Minnesota

Company: Amazon

Are you a creative thinker with a passion for digital content? Do you thrive in fast-paced environments and have a knack for crafting compelling narratives that engage diverse audiences? If you answered yes, we invite you to explore an incredible opportunity with Amazon as a **Digital Content Strategist** based in Eagan, Minnesota.

About Amazon

Amazon is a global leader in e-commerce and cloud computing, striving to be Earth's most customer-centric company. Our innovative approach and dedication to excellence drive us to deliver the best experience to our customers. With a presence in Eagan, we are poised to enhance our digital footprint and amplify our content strategy across various platforms. Join us in transforming how millions of customers shop online.

Job Overview

As a **Digital Content Strategist**, you will be instrumental in developing and executing innovative content strategies that resonate with our target audience. You will collaborate with internal teams and external partners to craft compelling content that supports our overarching marketing goals. This is a unique chance to use your expertise in digital marketing to make an impact in a leading organization.

Key Responsibilities

- **Content Strategy Development:** - Design and implement robust content strategies to enhance brand visibility and engage customers across various digital channels. - Conduct thorough market research and audience analysis to identify trends and content opportunities. - **Content Creation & Optimization:** - Produce high-quality, engaging content that aligns with our brand voice and meets business objectives. - Utilize SEO best practices to optimize website and social media content for maximum visibility. - Collaborate with graphic designers, videographers, and other creatives to develop multimedia content. - **Performance Tracking & Analytics:** - Utilize tools like Google Analytics, SEMrush, and social media analytics to measure the effectiveness of content strategies. - Adjust strategies based on data insights to improve engagement and conversion rates. - **Cross-Functional Collaboration:** - Partner with marketing, sales, and product teams to ensure cohesive messaging across all platforms. - Lead brainstorming sessions to generate fresh content ideas that align with upcoming campaigns and product launches. - **Content Governance:** - Establish guidelines and best practices for content creation, curation, and management within the organization. - Monitor industry trends and emerging technologies to keep our content strategy innovative and relevant.

Qualifications

- Bachelor’s degree in Marketing, Communications, Journalism, or a related field. - Proven experience (3+ years) in digital marketing, content strategy, or a similar role. - Strong writing, editing, and storytelling skills; ability to convey complex concepts in an accessible way. - Familiarity with SEO, content management systems (CMS), and social media marketing. - Analytical mindset with experience using analytics tools to evaluate content performance. - Exceptional communication skills, both verbal and written, with a keen eye for detail.

Preferred Skills

- Master’s degree in Business, Marketing, or a related field. - Experience in managing content for large-scale digital campaigns. - Proficiency with design tools like Adobe Creative Suite. - Familiarity with email marketing platforms and CRM tools.

Why Join Us?

At Amazon, we believe in nurturing talent and fostering a positive work environment. As a **Digital Content Strategist**, you will be part of a dynamic team where innovation and collaboration are encouraged. Here are some of the benefits you can expect: - **Competitive Salary and Benefits:** Enjoy a competitive salary, comprehensive health benefits, and retirement plans. - **Professional Development:** Access to ongoing training and development opportunities to enhance your skills and career growth. - **Flexible Work Environment:** Opportunities for remote work and flexible hours to support your work-life balance. - **Inclusive Culture:** Join a diverse and inclusive workplace that values fresh perspectives and unique ideas.

Application Process

If you are passionate about digital content and seeking an opportunity to make a significant impact, we want to hear from you! Please submit your resume, a cover letter detailing your relevant experience, and a portfolio of your work showcasing your content strategy and writing skills. Join Amazon and play a key role in shaping our content strategy while advancing your career in a globally recognized company. In Eagan, we are excited to welcome passionate, creative individuals like you to our dynamic team!

Amazon is an Equal Opportunity Employer

We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applications from individuals of all backgrounds and experiences. Take the next step in your career as a **Digital Content Strategist** with Amazon – where your creativity can thrive and your potential is limitless!